Privacy Policy

Making Wine Since

2008

Privacy Policy for Going Coastal Wine

Effective Date: September 2025
Last Updated: September 2025

Going Coastal Wine (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with us in any other way. This Policy complies with applicable federal and North Carolina state laws, including the North Carolina Identity Theft Protection Act of 2005 (N.C. Gen. Stat. § 75-60 et seq.) and the North Carolina Security Breach Notification Act (N.C. Gen. Stat. § 75-65).

By using our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal and non-personal information:

Personal Identifiable Information (PII): Name, mailing address, email address, phone number, date of birth (for age verification), billing information, and shipping address.
Payment Information: Credit card details and other financial information necessary to process purchases.
Website Usage Information: IP address, browser type, device identifiers, and browsing activity collected through cookies and analytics tools.
Marketing Information: Preferences, survey responses, and communications with us.

We only collect personal information that is reasonably necessary for business operations, in compliance with North Carolina law.

2. How We Use Your Information

We use your information for the following purposes:

To process orders, payments, and deliveries.
To verify age and comply with alcohol sales regulations.
To provide customer service and respond to inquiries.
To send promotional offers, newsletters, or event information (with your consent).
To improve our website, products, and services through analytics.
To detect, prevent, and respond to fraud, unauthorized transactions, and other illegal activities.

3. Disclosure of Your Information

We do not sell or rent your personal information. We may share your information in the following limited circumstances:

Service Providers: With vendors who perform services on our behalf, such as payment processing, shipping, and website hosting.
Legal Compliance: If required by law, regulation, subpoena, or court order.
Business Transfers: In connection with a merger, acquisition, or sale of assets.

All third-party partners are required to protect personal information in accordance with North Carolina privacy standards.

4. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure, including:

Encryption of sensitive data during transmission.
Secure storage of payment information.
Limiting employee access to personal data.

In compliance with the North Carolina Identity Theft Protection Act, we will not use your Social Security number as a customer identifier, nor will we print it on any mailed documents.

5. Data Breach Notification

In the event of a data breach involving your personal information, we will notify you in accordance with the North Carolina Security Breach Notification Act (N.C. Gen. Stat. § 75-65). Notification will be made without unreasonable delay and may include written notice, email, or telephone communication, depending on the circumstances.

6. Your Rights and Choices

As a consumer, you have the right to:

Access & Correction: Request access to or correction of your personal information.
Opt-Out of Marketing: Unsubscribe from promotional communications at any time.
Data Deletion: Request deletion of your personal information, subject to applicable legal or business requirements.

To exercise these rights, please contact us at the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You may manage or disable cookies through your browser settings.

8. Children’s Privacy

Our website and services are intended only for individuals 21 years of age or older. We do not knowingly collect information from minors. If we become aware that we have collected information from anyone under 21, we will promptly delete it.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of these external websites.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date. Continued use of our services after changes are posted constitutes acceptance of the updated Policy.